Before we get into the future of article marketing, let me talk about the past history of article marketing. In fact, let me go back even further. In recent years, since the Internet has generated millions of dollars for many people, people have been trying to find better and easier ways to earn that money. For example, when email marketing became popular, people started abusing email marketing, sending millions of unsolicited emails every day, making huge fortunes in this way. Now it is practically impossible to do this and it is even more difficult to be an honest email marketer.
Then came the advertising: When pop-ups appeared and then pop-ups under ads, many people made their fortune from advertising using them, then they were abused and their effectiveness fell apart. The same thing happened with pay-per-click programs; my take on them right now is that the people who make the most money from ppc programs are the ones who sell website templates.
Another area of incredible earnings over the years has been search engine marketing, which has taken different steps to get your website in the top ten for a given keyword. Search engines have done an incredibly efficient job of removing junk and computer-generated content from the top ten results.
Now, people online are often looking for good and original content as they cannot generate it from the computer and pass it off as content worthy of a search engine. Enter the marketing article. Many websites are willing to take your content, personally written by you, and use it as content for their websites. Since this was an incredibly easy way to fix the content problem, article directories have emerged like crazy over the years, peaking in 2006. Literally hundreds of article directories have popped up, trying to convince people to send them content.
The result was interesting. Most of the websites that have been created for this purpose are, in my opinion, only useful for creating more backlinks to your own websites. Of course, as this is very important, websites continue to grow with original content. But what happened is that some article directories climbed to the top of the article directory chain, reaching page ranks of 6 or 7, creating an interesting niche in terms of search engine optimization techniques and an easy way. get your url listed on a 6 or 7 page. More important, I think, is the opportunity to have your personal content on the top ten pages of search engines, due to the page ranks of the directories it is submitted to . This means that without any optimization on your web pages, you can make it to the top ten for your content and of course you have links to your web page on each of these article pages.
Now why do I think this is so interesting for 2007 and 2008? Because article directories that have page rank 6 and 7 are very careful about the content of their web pages. This means that the only way to play this game is to write your own content. This means that you are on the same level as everyone else, except perhaps the person who is willing to pay a team of people to write their own content, but even this content would probably not be as effective as personally written content. You see, writing compelling copy is a learned skill, and I think most Internet marketers will not be willing to go through the process of teaching that skill to paid workers.